From a Static Page to a Structured Admission and Communication Platform

Client: Swastika National Business School

Swasthika title image

Client

Swastika National Business School

Industry

Higher Education

Services Provided

UI/UX Design
Information Architecture
Academic Portfolio Structuring
WordPress Development

Challenge

A business school’s website serves two audiences whose needs do not naturally align. A prospective applicant is making a decision about courses, about eligibility, about whether this institution is worth visiting. A current student or parent is looking for something specific: a news update, a publication, an event date. When both audiences encounter the same undifferentiated page structure, neither is well served.

Swastika National Business School, an initiative of Swastika Charitable Trust in Mangaluru, offers undergraduate programs in B.Com, BBA, and BSW, alongside computer courses, CA and CS preparation, and a distinctive “Earn While You Learn” model for second and third-year students. The institutional offer was substantive. The challenge was that without a clear hierarchy separating admission-critical information from ongoing campus activity, a prospective applicant had no direct path to what they needed to evaluate the institution, and the school had no reliable mechanism to keep students, parents, and stakeholders informed without that traffic competing with the academic content.
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Solution

The navigation architecture was built around the distinction between what a prospective applicant needs to find and what current students and parents need to follow.

Dedicated course and admission pages were built as standalone sections, so that a visitor evaluating B.Com, BBA, or BSW programs reaches course-specific information through primary navigation rather than by working through general institutional content. Admission guidance sits in the same structured path, giving applicants the information they need to act without requiring them to locate it through search.

News, events, and newsletter were separated into their own sections, creating distinct communication streams for institutional updates. This keeps the academic and admission pages clean as the school’s publishing frequency increases, which it will.

A gallery section was built as a dedicated component to hold the school’s activity archive, campus photographs, and event documentation. The visual evidence of campus life, the student startup ecosystem, workshops, social initiatives, sits in a structured, browsable form rather than embedded in page copy where it competes with functional information.

The site was built on WordPress and optimized for consistent performance across desktop, tablet, and mobile, given that a significant share of prospective student research and parent communication happens on phone.
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Results of the collaboration so far

A prospective applicant arriving at the site can now navigate directly to course offerings and admission information through the primary menu. The path from initial visit to finding the information needed to apply does not require navigating through campus news or institutional updates.

The school’s ongoing communication, news, events, newsletters, is managed through dedicated sections that can be updated at high frequency without affecting the academic pages. Current students and parents have a reliable point of reference for institutional updates that is separate from the admission-facing content.

The gallery gives first-time visitors a direct view of campus life, the student startup community, and extracurricular activity, without that content competing with administrative information elsewhere on the site.

Conclusion

Educational institutions are not evaluated on design. They are evaluated on whether a prospective student can quickly answer two questions: what does this institution offer, and what does it take to join. The work here was to build a structure that answers those questions directly, while keeping the ongoing life of the institution visible to the people already part of it.

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