The platform was built on WooCommerce with the product catalogue structured around the three distinct purchase types the brand operates: physical stickers and art prints, digital downloads, and custom commissions. Each has a different fulfillment path and a different buyer intent. Stickers, priced from $2 upward, serve impulse and collector buyers. Art prints sourced from original gouache paintings serve buyers looking for wall pieces. Digital downloads, including printable coloring pages, serve buyers who want immediate access without shipping. Commissions sit outside the standard catalogue entirely and route through a dedicated request flow.
Both domestic and international payment gateways were integrated within the same checkout, so that a buyer’s location does not create a friction point at the point of purchase. The shipping and returns policy infrastructure was built to support cross-border orders.
The UI was designed to reflect the brand’s character rather than default to a neutral commerce layout. The gallery-driven product presentation gives the art the visual weight it requires. The artist’s identity, the creative process documentation, and the newsletter signup for coloring page delivery are built into the site structure rather than treated as secondary pages.
