Expanding Zari Couture's Reach Through E-commerce Transformation

About the client

Zari Couture is a premier textile retailer specializing in traditional ethnic wear with a contemporary flair. They offer a wide range of exquisite sarees and ethnic garments, catering to customers who appreciate the blend of tradition and modernity.

Challenge

Despite a strong offline presence and a loyal customer base, Zari Couture wanted to tap into the online market to reach a wider audience. They aimed to:

Cater to customers looking to purchase ethnic wear online.
Provide convenience for customers to browse sarees online before visiting the store.
Enhance their brand’s online visibility without relying on paid promotions.

Solution

The Web People collaborated with Zari Couture to develop a comprehensive e-commerce platform that reflected their brand identity and met their goals:

E-commerce Website Development Created a visually appealing and user-friendly e-commerce website that showcased their product range with high-quality images and detailed descriptions.
Inventory Management System Implemented an efficient inventory management system to track stock levels in real-time, ensuring accurate product availability.
Secure Checkout and Payment Gateway Integration Set up a seamless and secure checkout process with integrated payment gateways to accept various payment methods.
Logistics Management Streamlined the logistics process to ensure timely delivery and enhance customer satisfaction.

Results of the collaboration so far

Without any paid promotion, Zari Couture experienced significant growth in online engagement and traffic:

25,000 Website Views The new website attracted 25,000 views, indicating strong interest from online visitors.
1 Minute 31 Seconds Average Engagement Visitors spent an average of 1 minute and 31 seconds on the site, reflecting high engagement and interest in the products.
2,300 Organic Traffic Visitors The site received 2,300 organic visitors, demonstrating effective SEO and online visibility.
1,200 Local Traffic Visitors Local traffic accounted for 1,200 visitors, showing increased awareness in their target geographic area.

Conclusion

By developing a robust e-commerce solution, The Web People enabled Zari Couture to expand their market reach and offer enhanced convenience to their customers. The impressive online engagement and traffic growth without any paid promotion underscored the effectiveness of the new platform. Zari Couture can now showcase their exquisite ethnic wear to a broader audience, seamlessly blending their strong offline presence with a dynamic online platform.

Software Development

Design

Strategy

Maintenance

Expanding Zari Couture’s Reach Through E-commerce Transformation

Client: Zari Couture

Services Provided

Industry

About the client

Challenge

Solution

Results of the collaboration so far

Conclusion

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