Social Media Marketer

We are looking for Social Media Marketing Specialist who will manage and optimize pay-per-click advertising campaigns across various platforms to drive performance and achieve business objectives.

Responsibilities:

• Plan, create, and manage PPC campaigns on platforms including Google Ads, Facebook Ads and LinkedIn Ads.
• Conduct keyword research and selection to optimize campaign targeting and performance.
• Write compelling ad copy and design effective display ads.
• Manage budgets to ensure cost-effectiveness and maximize ROI.
• Monitor, analyse and report on campaign performance metrics.
• Conduct A/B testing to determine the most effective ad and landing page combinations.
• Prepare detailed reports and presentations for clients.
• Stay updated with the latest trends and best practices in PPC and digital marketing.

Requirements:

• Proficiency in PPC platforms such as Google Ads, Facebook Ads Manager and others.
• Strong analytical skills and experience with data analysis tools like Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a team environment.
• Education: Bachelor\'s degree in Marketing, Advertising or a related field.
• Experience: 1-3 years in PPC management or digital marketing.

Skills:

• Strong data analysis skills to interpret campaign performance.
• Expertise in multiple PPC platforms.
• Skilled in keyword research and selection.
• Proficient in ad copywriting and display ad design.
• Effective communication and client management skills.
• Strong organizational and project management skills.

Benefits:

• Working in a youthful, small team allows for more one-on-one interaction, which gives you the chance to develop and learn new skills from experts.
• We work with various start-ups and big enterprises, which will provide you with the chance to connect with leaders across the globe

Please submit your updated resume and portfolio to
careers@thewebpeople.in