Readoo Kannada

Client:

TEAM READOO

Our Role:

DESIGN A NEW WEBSITE & MOVE EXISTING ARTICLES FROM MAIN SITE

Turnaround:

AUG

Category:

STARTUP EXPANSION
Background

BRIEF

As our first startup, Readoo India’s reach was increasing globally, we felt the need of creating a separate website for Kannada readers. Because there was high probability that non-Kannadigas would shy away from the website seeing Kannada contents. Meanwhile, in Karnataka Readoo website was popular, and it had a significant number of Kannada writers.

PROCESS

We created a Readoo┬ásubdomain, moved all the Kannada contents from the main website to this. We created a brand new website with a fresh design and logo. Created new social media accounts with “Readoo Kannada” name and launched the website.

RESULT

The result was overwhelming, Readoo Kannada was able to create a new buzz in Karnataka during its launch. It not only helped Kannada section to attract new visitors but also helped the main website to be recognised as a Global website. Now both the websites are attracting an equal number of visitors, i.e., double more than what Readoo used to get before expansion.

Background
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